I’ve been following the development of AI for the past decade, and I’ve always known that it was only a matter of time before it became a ubiquitous presence in the creative world. And now, in 2023, it seems that moment has arrived. The rise of AI has already had a significant impact on many people’s careers, with some opting to pivot to new roles and others doubling down on their existing skills in order to stay relevant.

As a creative director working in the Middle East market, I’ve seen firsthand the potential that AI has to offer. A few months ago, I started experimenting with one AI tool and was immediately struck by the endless possibilities it presented. I found myself lost in the process of creating and fine-tuning images, and it wasn’t long before I was hooked.